Kick start your digital marketing career in this new hybrid role. This unique brand is looking to expand their marketing team to drive new customer acquisition and increase repeat customer activity. That’s where you come in! With a loyal UK and international customer base who adore their products, the company is investing in a sophisticated email marketing strategy to engage with their customer base and drive repeat sales.
Leading on email and paid search marketing to a loyal fan-base, you will work closely with a leading eCRM agency to drive sales, keep customers updated and ensure the companies whimsical and unique selling points are broadcasted to an even wider audience.
A day as a Digital Marketing Executive will include:
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Creating eCRM, product and brand marketing, including automated trigger and customer welcome/reactivation campaigns.
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Managing the email marketing plan, using content calendars, strategy and promotional messages as briefed. Tracking and analysing the KPI’s ensuring continuous improvement.
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Improving customer targeting through using data sources and insights, identifying key segments to tailor marketing strategy.
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Tracking, analysing and reporting customer data to refine eCRM activity and amend future marketing activity.
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Managing and optimising all PPC, monitoring results and trends to implement improvements with the aim to expand international reach.
We would love to hear from you if you have the following:
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A degree in a relevant field or experience in a similar role.
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Experience or knowledge in ad testing, audience segmentation and email marketing.
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Experience or knowledge in A/B testing and email automation.
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The confidence and ability to build rapport with your talented team.
The role itself:
As Digital Marketing Executive you will take ownership of the email and PPC marketing strategy and implementation for a brand that has continued to grow within their niche. With an international customer base, your work will increase customer acquisition and retention, building long term and loyal relationships that span an extensive audience base. Keen to access the potential of talent in the market, a fresh graduate or an individual with recent digital marketing experience would thrive in this role. With three days a week in the rural offices in the stunning countryside near Sherston, a full UK driving licence is necessary to access the site.
What the business is like…
Our client, a unique and creative brand, are based on the outskirts of Wiltshire within commuting distance of Swindon and the M4. They have gone from strength to strength in response to demand for their services and continue to grow as a result of their successes, hence expanding their team. The Digital Marketing Executive will work closely with and provide support to the Brand Marketing Manager, with long term plans to build on brand awareness and further growth – engaging existing customers and attracting new ones.
How to apply?
Sound interesting? Get in touch with Michelle at Niche Recruitment today or click apply now!